The Virtual CMO

The Virtual CMO: The Beginning

February 10, 2020 Eric Dickmann Season 1 Episode 1
The Virtual CMO
The Virtual CMO: The Beginning
Show Notes

This is the launch of The Virtual CMO podcast with your host, Eric Dickmann, Founder of The Five Echelon Group, a marketing strategy consulting firm focused on small and midsized businesses. 

In this episode, we discuss the concept behind a Virtual CMO and how it can impact your business. Topics will include:

  • Interviews with marketing leaders in small and midsize businesses
  • Marketing technology reviews and vendor interviews
  • Best of...marketing examples that are having a real impact today

In this episode, we also cover:

  • Why The Virtual CMO podcast?
    • The problem of "low hanging fruit"
    • The need for a comprehensive marketing strategy
  • What is a Virtual CMO?

Look for new episodes each week.

A transcript is available at https://fiveechelon.com/the-virtual-cmo-podcast-s1e1/

Season 1, Episode 1