The Virtual CMO

Q&A - Marketing Plans as the Economy Reopens

May 18, 2020 Eric Dickmann Season 1 Episode 7
The Virtual CMO
Q&A - Marketing Plans as the Economy Reopens
Show Notes

In this episode of The Virtual CMO podcast, your host Eric Dickmann answers questions from listeners about adapting marketing plans as the economy starts to reopen after the COVID-19 shutdown. 

  • "My company wants to hold back on marketing spend until the economy is stronger. What should I do?"
  • "I'm the only one left on my team after the others were laid off. How can I manage everything myself?"
  • Our company needs revenue and my boss wants us to aggressively market but I'm not sure it will work in this environment. Any recommendations?"
  • "We used to do a lot of trade shows and events which brought in lots of leads but now they are canceled. What should we do instead to get those leads?"
  • "My manager wants me to cut back on spending until things get better so what should I be working on?"

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Season 1, Episode 7