The Virtual CMO (Chief Marketing Officer) podcast is designed for marketing professionals at SMB's (small and midsize companies) who are looking for strategies to grow their businesses. Hosted by Eric Dickmann, Founder of The Five Echelon Group, we focus on what it takes to build an overall strategy and how to execute successful marketing plans. The show features interviews with marketers and industry veterans who share their real-world experiences in running campaigns. We discuss marketing automation tools and talk to the vendors about how their tools can improve marketing effectiveness. We talk with freelancers and agencies to learn how their services can help scale your team. And, we highlight real-world examples of marketing done right...and wrong. Join us each week for this lively conversation about marketing strategy.