The Virtual CMO podcast offers weekly masterclass episodes for marketing professionals at small and midsized companies who are looking for strategies to grow their businesses. Hosted by Eric Dickmann, Founder / CMO of The Five Echelon Group, we focus on what it takes to build strategic marketing plans and execute successful campaigns. The podcast features interviews with marketers and industry veterans who share their real-world experiences in running marketing programs. We discuss marketing automation technology and talk to vendors about how their tools can improve marketing effectiveness. We talk with freelancers and agencies to learn how their services can help scale your team. And, we highlight real-world examples of marketing done right...and wrong. Join us each week for conversations with The Virtual CMO about marketing strategy.