In episode 112, host Eric Dickmann interviews Lindsay Tjepkema. Lindsay is a business leader, speaker, podcaster, and CEO & Co-Founder of Casted- the first and only amplified marketing platform.
With more than 15 years of experience in B2B marketing, Lindsay is a dynamic leader who has had tremendous success building and growing marketing teams on a local and global level. After launching a branded podcast for a global marketing tech company, Lindsay realized her passion for authentic conversations. This passion led her to founding Casted.
Aside from brand marketing, Lindsay is passionate about women empowerment, strong workplace culture, and content marketing that prioritizes audiences over algorithms.
For more information and access to the resources mentioned in this episode, visit:
https://fiveechelon.com/harness-power-podcasting-business-s7ep12/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
In episode 112, host Eric Dickmann interviews Lindsay Tjepkema. Lindsay is a business leader, speaker, podcaster, and CEO & Co-Founder of Casted- the first and only amplified marketing platform.
With more than 15 years of experience in B2B marketing, Lindsay is a dynamic leader who has had tremendous success building and growing marketing teams on a local and global level. After launching a branded podcast for a global marketing tech company, Lindsay realized her passion for authentic conversations. This passion led her to founding Casted.
Aside from brand marketing, Lindsay is passionate about women empowerment, strong workplace culture, and content marketing that prioritizes audiences over algorithms.
For more information and access to the resources mentioned in this episode, visit:
https://fiveechelon.com/harness-power-podcasting-business-s7ep12/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
Welcome to The Virtual CMO podcast. I'm your host, Eric Dickmann. In this podcast, we have conversations with marketing professionals who share the strategies, tactics, and mindset you can use to improve the effectiveness of your marketing activities and grow your business. Hey, Lindsay, welcome to The Virtual CMO Podcast. I'm so glad you could join us today.
Lindsay Tjepkema:Hey. And the pleasure is all mine. This is going to be great. Thanks for having me.
Eric Dickmann:Yes, absolutely. I've been looking forward to this conversation because here we are doing a live stream, recording a podcast, talking about all things content, and you're the founder of a company called Casted, and we're going to get into exactly what that means and the services that you provide. But I would just love it. If you could just kick us off here and tell me a little bit about your journey, about becoming a founder and starting a company.
Lindsay Tjepkema:Yeah. So I'm excited to be here too, because this conversation we're gonna have today really is the essence of why Casted even exists. So my background, I spent 15 years as a B2B marketer, and it was always on the brand and content, customer experience side of things. And right before starting Casted, I was at a company leading the brand and content team globally. And we were doing podcasts and video series much like this, to connect with our audiences in a much more human way. And I quickly found a couple of things after rolling out those shows and the series is that it was effective, but there was no platform to serve me, my marketing team, and what we were trying to do or measure the impact we're making on the business. And so I made the leap, I went up to be the change I wanted to see and go build the thing that my team and teams like mine needed. And that's how Casted was born about two and a half years ago.
Eric Dickmann:That's exciting because you know, the best companies I always think are the ones that really address an unserved need, as opposed to just building something, a better version of something that's out there. And it sounds like that you really saw that. When you founded it, what did you really see as the basic need that Casted was filling in the marketplace?
Lindsay Tjepkema:Yeah. So yeah I'm trying not to go too far back or get too much on a soap box just yet. But in my career, I saw digital marketing kind of entered the scene with content and more connection and more ability to meet with your audience in real time. And that became something that was like, okay well, we have all this stuff, how are we going to measure it? Okay, well now we have data. How are we going to measure that? Everything has to be measurable. Okay. Let's optimize for everything and let's automate everything. And we kind of got to this place where it was like- Okay, are we actually serving audiences anymore? Like, are we actually going after that human connection anymore? And so that is starting to come around with shows like this with more human interaction, with more connections, more conversation and delivering content that is not always written word on page that's SEO optimized, but like, how can we provide content that's really rich and engaging, it starts with conversation. And so that's great and more and more brands are coming around to that. However, again there was no way before Casted existed, no amount of money could buy a platform to say, how are we going to provide access to that content throughout the marketing org and to the sales org, and to the customer success org until leadership and throughout the organization so that you can get more value out of it. And how are we gonna measure it? It's great that the companies are starting to create more of this content. But the problem that we're solving is saying- Okay, how do you get as much value out of it as possible? Because it takes work. it takes effort to create really rich, engaging audio and video content. How can you get even more value out of it? And then how can you measure the impact of that value is making? And so that's what the platform does in a nutshell.
Eric Dickmann:Well, that's interesting because you know, we're at a time when there is so much rich content out there. You know, we're way past the stage where marketing just produce brochures that the sales team would take out on their customer meetings, right? Now, you've got this rich content that's being created. But I think oftentimes sales teams don't even realize that it exists or how to use it within the sales cycle. And so that's partially what you guys are trying to solve?
Lindsay Tjepkema:Yeah, that's part of it. So one thing that's kind of fun is that one of my co-founders is more on the sales side. Like he is our Chief Revenue Officer now, but his background as much as mine is in marketing, his is in sales and solutions consulting. And so we've been on opposite side of the table, even at the same company. Where it was like, not me and my team were creating this content that he and his team either didn't know about it, didn't feel like it was a fit. It didn't feel like it was aligned. Um, and so that's been a great push pull of like, how are we actually not just saying that we're bridging the gap between sales and marketing, but actually doing it. And it's not enough to just create great content. How are you making it really useful and accessible to the people who actually need to use it? In outside the business of course, but also that internal audience of sales and customer success super important.
Eric Dickmann:Well, and I think we're in an era where certainly webinars continue to be important, live streams, Zoom calls, all of these things. But as you mentioned, we're doing a podcast here, we're doing a live stream. This is going to be able to form assets, whether they're short clips or blog posts, but there's a lot that can be created from some of the initial source material. And I think that's often where some of this gets lost because it can be used in many different ways, it's not just that original webinar, that original live stream, or whatnot. It's content that can be repurposed in many ways.
Lindsay Tjepkema:Absolutely. And so perfect segway into big part of what Casted does is say, how do you take that content new and existing? So that's another piece of the puzzle, which is like you mentioned earlier that there's so much content. Once upon a time, creating more was the challenge. Like, I don't have enough content, we're not doing enough. Everybody has enough content now. That's rarely the problem. Especially, I mean, we work mostly in mid marketing enterprise. It's not problem. It's how do we use what we already have in myriad ways, not more for the sake of more, not more channels from Sycamore channels, but how do we continue to reach our audience with meaningful messages both new and existing. And so what part of what the platform does is say- Okay, you're going to create this content, that's great. You do you, get creative, look for ways to really reach your audience with conversations and content that matters, then you upload it into this platform that really exists to serve you as a marketing team to say- Okay, now what I'm going to do with it? Yes,, we're going to publish it. Yes, we're going to create an experience on our website that serves our audience when they come here and it really gives them a whole branded experience. But what else? How can we use a transcript that's created for every webinar, every virtual event, every live event, every podcast, every video of a customer success story? How can we use that transcript to create supplemental written content, to boost SEO value and accessibility by making something that's audio and video also readable. How can we create clips and key takeaways to break it down into smaller pieces that can be shared on social media and also given into the hands of the sales team and the customer success team to again continue to engage more people and expand the reach of that content and more and more, and more. And then how can I also go back and search through all the content that they already have? So if I'm creating content next quarter about apples, right? Do I have anything on Apples? It's a common question that I would get all the time from sales about like, do we have anything on? Well, how do you know if you've had anything on that? You know, that Apple content. In audio or video because it's all audio and video files until, until very recently in a telecast. And you couldn't search through it all because there was no way to index everything you have unless you're going through and tagging and titling so that it can be found later. So it's all about making it more accessible, more findable so that you can do more with this. It lets marketers be much more creative with what they're creating and think less about how to index what they have and provide access to it much more manually.
Eric Dickmann:Well, I'd love to just take that a layer deeper and let's just use today's show as an example. So when we're done with today's interview, we will have a video file, an audio file, and a transcript of our interview today. So if I was a Casted customer, what would I do with these three things that then could solve some of these problems that you're talking about?
Lindsay Tjepkema:Sure. So if you're a Casted customer, all of those things would be created from the one file. So if you uploaded a video file, Casted would separate it into audio and video so that you have both versions. So you could publish the audio as a podcast, you can publish the video onto YouTube, all from Casted. So that's one, you get it out there. Also in Casted, a transcript is created, which is human transcription. So within a couple of hours, you have a transcription, it's an actual human being, so they can actually spell check coma and don't try to make it into, you know, something that AI can identify. Um, so human level transcription that goes live on that page, that belongs on your website. So again, you're inviting people, you're owning your audience. Yes, you're publishing and syndicating out to the players and the YouTube and Spotify, and everything of the world. Through Casted, you're also creating a page in Casted where people can come to your site and experience your brand and your content related content. And the transcript was live there as well. So now, you've published it, you've syndicated it. How can you also provide related resources and break the content down further? So on the back end of Casted, you would go through and highlight clips in the transcript that you think are really important. So if you and I talk about something that is really important for your audience that you really want to highlight, you would literally highlight it in the transcript that creates a clip and a key takeaway on that show page on your website so people can click around, and if they don't have the full hour to listen or consume that content, they can click just to the part that matters most. Um, those clips, that key takeaways are also downloadable and accessible on the backend, so you can later on use those clips, create audiograms from them, right in the Casted platform and videogram so you can post them on social media, so people can see our faces as you're posting about the show, get it in the hands of your sales team to say- Hey, you remember when Lindsay said that as our customer, she saved all this money by working with us, like, here's that clip, make sure you share that and you use that. So you can start to see how it's ringing it out and from this one conversation that we had. It's atomizing that content. So it can be used across myriad channels and over a longer period of time. Then what good is all of it if you can't measure it. So back in the dashboard and through integrations with CRM, working foundation platforms and CMS, we make that content accessible and also measurable. So we can say not only how many people are engaging with this content now and later in overtime and all the ways that it's atomized, but who are they? Who are those people? Who are the accounts? Who are the individuals that are engaging with our content? What are they engaging with? And then how can I follow up?
Eric Dickmann:So it sounds like what you've done is you've really taken a number of tools that you've taken a hosting platform, you've taken an editing platform, you've taken something like a headliner that you can use to create smaller clips, you've kind of combined all of those into one tool. And then does it go as far as you know, something like an Uber Flip where you're creating sort of micro-sites around specific content topics, that allows sales teams and others to access this?
Lindsay Tjepkema:Yeah. And that's actually something that we're trialing now internally, because we obviously use our own platform. And our own sales team is creating a kind of an account based approach. As you mentioned to say, here's this page that I created just for you or here's a fun use case that we're doing to do. Let's say I'm giving you a demo right now of the platform and I'm showing you all around. I'm recording it, I put that into Casted, I highlight the things that were most important to you as key takeaways, I'm attaching some of the related resources, if we're at that point, even attached to contract right there in that custom built page, just for you as my prospect to help make that customized experience. So, yeah, it's all right there in Casted.
Eric Dickmann:No, that's interesting. And so if I changed roles a little bit and I'm a salesperson, so maybe I'm interacting in my HubSpot CRM, I'm trying to find this content to be able to share with my prospects, how does that look from an internal facing user's point of view?
Lindsay Tjepkema:Yeah. So that search function is something that I really love for this use case because again, I would get asked all the time and still you know, do we have anything on? Do we have anything on Apples to continue that? how we'll do anything on Apples, like I have customers ask me about Apples and sure, I'm sure that there's all kinds of shows and we focus a lot on Apples over time. So I'm sure that there's tons. What about that one conversation that I had with Eric, where that was totally. The Virtual CMO, but there was this one 30-second clip where you talked about Apples and it was gold, but that would be lost and gone forever, except the fact that everything that's put into Casted is transcribed. And so I can just type in Apples and that, and all of the related keywords will come up and surface to me, content that's related to Apples, including that tiny little clip that would have been lasting on forever if I didn't remember it. So that's a great place to start. And then sales can pull clips, marketing can pull clips for them, whatever works for the team and how that works internally as far as workflows. But they can then use that clip, download it as an audiogram, and then that can be either embedded. It can be shared as a social card. It can be shared as like an actual, it's a video file or an audio file. So it gives you a lot of options as far as how sales wants to use it, to make that interaction really personal one really relevant.
Eric Dickmann:Well, I love that because I think one of the big hindrances to adoption is if you have a myriad of tools that you need to go to, to be able to get information that can be a real hindrance to people actually using the tools, right? If it's in the main tool that they're using, if it's in their sales system, their CRM system, that makes it a whole lot easier and the chances that they'll actually use it and take advantage of it, go up significantly.
Lindsay Tjepkema:Exactly. Which is why integrations, let's see last summer written in the heights. I mean, I don't know what the height was. But in the early days of pandemic life, we really leaned into integrations. It was okay, none of us know what's coming, let's control what we can. Let's really start to lean into integrations, which was really strong for us and for our customers, because that's when we built out, you know, HubSpot integration and Salesforce, Marketo, Pardot, Eloqua, WordPress integration with the Drifts integration, and so many more to come, because exactly to your point, for sales and for marketing and for CS, like if I have to use one more tool, one, it's gonna be frustrating, two. It's not going to happen because I have my workflows and I have the places that I got and the places that I live, right? And that's as simple as even like the difference between a content marketer and a social media marketer, right? Social media person is working in social media and you give them something else that they have to get into that makes their life easier, it's not, it's one more thing to you. So why not integrate with where they already are, to provide access to what that content team is creating. And so that's where our integrations really shine is to provide that access and then when it matters pulling the data so that it's actionable like CRM. Again, what if I know who is interacting with my content so that my SDRs or the account owner can respond accordingly and can take action in a way that's really relevant. Like, Hey, you know, you haven't been responding to my outreach for six months but I'm seeing that there's activity and you're really consuming a lot of content. I know that now. And I can take action accordingly.
Eric Dickmann:I think that's such a smart strategy. You know, we talk a lot on this podcast about the plethora of tools that are out there, there are just so many. But many of them are actually features, they're not standalone tools by themselves. And I think that there are far too many companies who look at their tool as a platform, and that really hurts adoption because if it's not integrated to the main tools that people are using, the chances of it becoming you know, one of their primary tools I think goes way, way down. And so I think their strategy is smart. What a great time to do it during this COVID craziness, where you had to make some choices, right?
Lindsay Tjepkema:It's true. And you know, it's also interesting because what I found personally as a marketer, was that there's you're right, there's thousands. I mean, what's the landscape of all of the insane tools that exist and there's thousands and thousands and thousands.
Eric Dickmann:Yes.
Lindsay Tjepkema:But so many of them actually, they measure the crumbs of the chaos, right? They say, okay, here's this thing, we know your life is crazy, but what if you can measure it
Eric Dickmann:Yeah.
Lindsay Tjepkema:it's like that, it doesn't help me. Okay, now I can measure this insane thing that's happening or I can do this insane thing faster as opposed to saying like- What if we actually approached this whole thing differently? And that's something that's really important to me that we're doing. We're providing real change, not for the sake of different and not because of a market opportunity, but because it's time, it's time.
Eric Dickmann:Hey, it's Eric here and we'll be right back to the podcast. But first, are you ready to grow, scale, and take your marketing to the next level? If so, The Five Echelon Group's Virtual CMO consulting service may be a great fit for you. We can help build a strategic marketing plan for your business and manage its execution, step-by-step. We'll focus on areas like how to attract more leads. How to create compelling messaging that resonates with your ideal customers. How to strategically package and position your products and services. How to increase lead conversion, improve your margins, and scale your business. To find out more about our consulting offerings and schedule a consultation, go to fiveechelon.com and click on Services. Now back to the podcast. Well, and I love the focus on measurement too because as marketers, we all know this is a challenge, right? People are constantly wanting to see that ROI. They're wanting to see that the money is being well-spent, that it's driving results. But sometimes things take time. I know if we're talking about podcasts as an example, you know, podcasts grow slowly. Yeah. You have your initial set of downloads when you release a new episode. But my whole back catalog goes up, you know, every month. It's not just the latest episode that goes up. And so for a marketer, are you finding that the clients that you're engaging with that that is really one of the primary drivers to being on a platform like this? That they just don't have a way of measuring it, and this measurement can really help them prove the value of what they're doing?
Lindsay Tjepkema:Yeah, definitely. That is one of the reasons we do get often is people that are interested and obviously ultimately come on board is I need to know more. And another thing that's tied to that, that we see people getting excited about is when a podcast for example is seen as a standalone channel and its own thing. It's reach is limited, its measurement is limited. Like what does it mean? What do those downloads mean? when it's seen as an integrated part of a comprehensive strategy and it can actually fuel everything else, and it's all in one place, that changes the narrative entirely, it's not like, okay, we have our content strategy and a marketing strategy over here and your podcast, you know? And like, oh let's also tweet about podcasts and then it kind of pulls it in. It's like, no, what if we actually use the podcast or the webinars series or whatever it might be, or all of the above to actually fuel everything out. You know, when we were talking earlier, I was talking about the workflow about this, then this, then this, then this, it's the starting point. The conversations that you're having right now, that's the starting point to everything else. And why shouldn't it be, right? And you talked about measurement. Absolutely. That needs to be measurable, not just in quantity, but of who? Not just how many, but who is actually engaging? Are they loyal? Are they really interested in coming back over time? Even if your audience is really small, small relatively speaking. If it's the right people and they're super engaged, perhaps, you know, depending on what your needs are and what you're doing, that's the best way to go. And you don't know, you just don't know that when you're just looking at number of downloads or number of views,
Eric Dickmann:Well, that's always a frustrating thing for podcasters in particular is that's the number you see. You see downloads, you can tell what platform they're downloading from, you can see what country they're coming from. But you don't really know. If you're reaching your target audience or not, because you just don't have that kind of demographic data where that tends to come in is the supplemental content when you drive people back to your website, when they download, you know, the tracking pixels take effect and you can sort of see who's coming back and how they're engaging, then you get a little bit better sense of that. But it's a real challenge for people like podcasters.
Lindsay Tjepkema:Yeah. And not to know anything about who until they're on their second engagement with you. I mean, that's pretty risky, right? And so some of the ways that we solve for that is by one, being a player, and so that gives us a lot more capability to capture information and pass it back to our customers. By advocating that players are great. Yes, Apple, Spotify, YouTube, those are great, those are fantastic. But what if you could also own your audience and bring people to your website as much as possible, then that unlocks a ton of more data because you're not at the mercy of whatever those big players want to share.Three, through that integration with CRM, if somebody is in your data database, You know then how they're interacting with your content because we're able to provide that information. And then we have some things that we're actually rolling out within the next early next year, that will go even further to say, what if somebody shows up anonymously and then we can still provide, you know, what account they're with and who they are, and how they're interacting with your content, which is very exciting.
Eric Dickmann:Yeah, that is exciting because you know it is a challenge for podcasters I think, where do you send people? Do you send them to Apple, do you send them to Spotify, do you send them to your blog page that's got an embedded player. And I think you know the downloads, at least right now show that people are mostly on Apple and Spotify, you know, that's kind of been split, 50 50, if you will, just depending on your niche. I think Apple is far more prevalent for business podcasts, I think Spotify may be for some others. But you know, it does eliminate a lot of the tracking capabilities if you're going to somebody else's tool. If you can get them to play it on your own website or your through your own player, you've got a lot more capability of understanding who that audience is.
Lindsay Tjepkema:Exactly. And so what I always say is, look, yes, again, Apple, Spotify, YouTube, anywhere else. Yes, a hundred percent, it's a free, relatively speaking, free. What are you actually getting up? But as far as my money is concerned, it's free. Why in the world wouldn't you use it? But when you have the opportunity to share a link and say- Come, listen, consume my podcast, watch my show, send them to your own real estate, send them to your own website. Otherwise, if you're sending people away, you wouldn't do that with any other content. You wouldn't say, you know, I have this really great blog post, it's over here. I mean, we see it. We see that once in a while,
Eric Dickmann:Hmmm.
Lindsay Tjepkema:In certain situations, but like generally speaking, I have this really great article, I have this really great blog post come read it on my site. Like that's the whole point is to get people to come to you so that you can, yes, I mean there's data and there's all that stuff. But when you're thinking about the humans involved, so you can provide a better experience, right? You can really own that experience. And you can say, this is what we're doing, this is what we have for you, this is why we think you're going to like it, here's some other ways that you can interact with this, by the way, here's a way that you can interact with us to do that. Also with B2B podcasting, yes. If you're into true crime or you want to have a cooking podcast or something that you really like, listening to it, watching that content on a player like a YouTube or Apple, Spotify that makes sense cause it's more discoverable,
Eric Dickmann:Yeah.
Lindsay Tjepkema:But quite often when you are in a B2B situation and you're looking for education on something, you're trying to make a buying decision, your educating yourself on how to do something better or best practice, you're typically going to search for it. And so if you can optimize from an SEO perspective that content to be found and bring people to your site, that's the ideal, right? So again, yes, use the players to expand your reach, but ultimately at the end of the day, set up a place where people will want to consume your content on your site and direct people there.
Eric Dickmann:I think that's such a great point because you know, I encourage businesses all the time to go into podcasting. It's a very inexpensive medium to get started, it can have significant effects on your business, driving traffic to your website, but don't go in under the delusion, if you will, that you are going to have a Top 10 podcast. Chances are it's not going to happen. Especially, Business to Business podcasts, they're too niche. There's a very small audience for those, but that doesn't mean that it's not a worthwhile endeavor. But ultimately you have to think about what the goal of it is. The goal of it is to drive traffic back to your own website, not to show up an Apple's Top 10 list.
Lindsay Tjepkema:Right, yeah. Unless that's your goal. And then what? Like, okay, you did it. what's it doing for the business, right? Um, Yeah, a hundred percent. Couldn't agree more.
Eric Dickmann:So for many businesses, you know, we tend to target small and mid-sized businesses on this show, mostly in the B2B space. If they really haven't embraced a strategy around audio content, around video content, when you look out at the marketplace, when you deal with your customers, and I know you go from that up to the enterprise customers, what do you see as some of the trends? Where is this going? What do you see sort of unfolding as we look forward to 2022 and beyond?
Lindsay Tjepkema:Yeah. One thing that I am excited about, and also I'm nervous about, the marketer in me feels the pressure is that the Netflixization, the Disney plusization of the world is liberal consumers, right? The bar is higher than it's ever been for what is great content, and the bar isn't any different for B2B. It's not any different for small business or the enterprise. People want good, people want great content. And that doesn't mean expensive always. It doesn't mean high production value, it doesn't even need expensive as far as time, right? It just means good. It means if you're going to do a podcast, yeah, it can be a low barrier to entry. But make sure you're having good conversations with people who are relevant to your audience, right? And make sure the quality is as good as it can be for you and for what you're doing. The bar is higher than ever. And so what I'm seeing happening and I'm excited about is marketers thinking a lot more creatively again, I think we all have this opportunity to get creative, more creative again, and our teams can. And so it's like, what could we do? And how could we do this? And I'm really inspired by this and what if we went this direction? So let your team go there, let yourself go there, let your team go there and get more creative, and then look for ways to optimize it, right? So if you're going to make more of an investment in the creation of content, creating really good content, because you have to if you're going to engage with your audience. How are you going to reap the rewards? How are you going to recoup that investment by getting more value out of every piece that you do create? So if you are thinking quantity wise instead of doing 50 pieces of good content, you do six pieces of really great content. You've gotta be sure that you get a lot of value out of it. So your podcast doesn't have to be six episodes a week, you know? It doesn't even have to be weekly, just make sure it's really good, and that you're getting as much value out as possible.
Eric Dickmann:We are absolutely in a creator economy. I look and see some of the stuff that gets posted on Instagram, TikTok, you know, these channels, and people do a fantastic job. You're absolutely right, the bar has been raised. And it's not to say that everybody is looking at those channels, maybe with the same way that sort of younger people are, but that's going to continue to filter up, right? And the bar is being raised and you have to go for that quality. A substandard stuff is just not going to get people's attention. So I think that's an excellent point. But the good thing is just in power that you have on your phone, you can create some amazing content without a big investment.
Lindsay Tjepkema:It's true. It's absolutely true. And people are you know, listen to it,. Whether you or your marketing team or you have a marketing team, people are creative, you know? And when we give ourselves the space to think about- Hey, what do we want to do? Not, how are we gonna optimize? How are we gonna do more? How are we going to outbreak the competition? How are we going to gain the algorithms? Like when we stop thinking that way and say- what would be fun? And what would our audience think is fun? And what would really engage our audience? Like go there and then think about how you're going to get more value out of it. How are you going to use it?
Eric Dickmann:Well, I think this circles back to where we started really talking about personalization and talking to your audience. And I think if you can be authentic, you can deliver a real message about what you're bringing to the marketplace, have really interesting conversations that your audience is going to embrace, that's well worth your time.
Lindsay Tjepkema:Exactly, exactly. Authenticity will get you a long way.
Eric Dickmann:Lindsey. I think this is great. This is one of my favorite topics to talk about. I'd love it if you could just share with the audience a little bit more where they can find out information about you and about Casted as well.
Lindsay Tjepkema:Sounds great. casted.us is Casted's website. And that's where you can find all kinds of great content from us about who we are and what we do, and also our podcast and video series, multiple of those to dig deeper into this whole concept that we're talking about. I am also really active on LinkedIn. If you can figure out how to spell my name, you can find me there in Twitter and Instagram. So yeah, I and we are easy to find.
Eric Dickmann:As the kids say, all the socials, right?
Lindsay Tjepkema:In all the socials.
Eric Dickmann:In all the socials. Yeah, that's right. I'll make sure that we have all that linked up in the show notes so that people can find it and spell your name correctly. Lindsay, this has been a great conversation, excited about what you guys are doing over at Casted. It sounds like a great solution to a real problem and an opportunity for many businesses as well. So thank you so much for taking the time to be on the show today. I really have enjoyed it.
Lindsay Tjepkema:Thank you so much for the conversation. This is great.
Eric Dickmann:Thank you for joining us on this episode of The Virtual CMO podcast. For more episodes, go to fiveechelon.com/podcast to subscribe through your podcast player of choice. And if you'd like to develop consistent lead flow and a highly effective marketing strategy, visit fiveechelon.com to learn more about our Virtual CMO consulting services.