The Virtual CMO

The Virtual CMO podcast offers engaging discussions about marketing strategies and the impact of new technologies on marketing effectiveness. Hosted by Eric Dickmann, the founder of The Five Echelon Group and a fractional CMO, the podcast emphasizes the importance of developing strategic marketing plans and executing successful growth marketing initiatives. Each episode features interviews with industry thought leaders who share their insights and experiences. The show also explores new marketing automation platforms, AI-enabled tools, and other innovative technologies that can enhance marketing campaigns.

Contributors

Host

Eric Dickmann

Eric Dickmann helps B2B companies grow by bringing experienced marketing leadership without the need for a full-time executive. As a fractional CMO, he works with leadership teams to clarify strategy, strengthen positioning, and turn marketing into a driver of business growth.

After years of service in senior marketing leadership roles, Eric founded The Five Echelon Group in 2019, where he now partners with companies as a fractional CMO and strategic advisor.

Eric hosts The Virtual CMO, a podcast for marketing leaders and executives exploring modern marketing strategy, leadership, and the evolving role of fractional executives. He also hosts Beyond Expertise, a podcast about identity reinvention and the exploration of who we become when job titles no longer define us.

https://ericdickmann.com/

Guests

Guest

Dana Marxer

Dana Marxer has led B2B marketing and product teams for multiple high-growth technology companies across industries, including business intelligence, healthcare, manufacturing, supply chain, and non-profit. An engineer by background, Dana’s metrics-oriented growth engine and strategic thought-leadership approach have led to dramatic revenue growth, strategic transactions, and IPOs. Almost a decade ago, Dana created Gen5 as a business accelerator that focuses on engineering a data-driven path to revenue. As the CEO of ayeQ, she brings a unique mix of skills as an innovative, strategic leader, with the analytical approach and tactical execution of an engineer.

https://www.linkedin.com/in/danamarxer/

Guest appearance on:

Marketing Earns Its Seat At The Table When It Speaks Revenue with Dana Marxer