The Virtual CMO
The Virtual CMO podcast offers engaging discussions about marketing strategies and the impact of new technologies on marketing effectiveness. Hosted by Eric Dickmann, the founder of The Five Echelon Group and a fractional CMO, the podcast emphasizes the importance of developing strategic marketing plans and executing successful growth marketing initiatives. Each episode features interviews with industry thought leaders who share their insights and experiences. The show also explores new marketing automation platforms, AI-enabled tools, and other innovative technologies that can enhance marketing campaigns.
The Virtual CMO
The Virtual CMO: The Beginning
This is the launch of The Virtual CMO podcast with your host, Eric Dickmann, Founder of The Five Echelon Group, a marketing strategy consulting firm focused on small and midsized businesses.
In this episode, we discuss the concept behind a Virtual CMO and how it can impact your business. Topics will include:
- Interviews with marketing leaders in small and midsize businesses
- Marketing technology reviews and vendor interviews
- Best of...marketing examples that are having a real impact today
In this episode, we also cover:
- Why The Virtual CMO podcast?
- The problem of "low hanging fruit"
- The need for a comprehensive marketing strategy
- What is a Virtual CMO?
Look for new episodes each week.
A transcript is available at https://fiveechelon.com/the-virtual-cmo-podcast-s1e1/
Season 1, Episode 1
