The Virtual CMO
The Virtual CMO podcast offers engaging discussions about marketing strategies and the impact of new technologies on marketing effectiveness. Hosted by Eric Dickmann, the founder of The Five Echelon Group and a fractional CMO, the podcast emphasizes the importance of developing strategic marketing plans and executing successful growth marketing initiatives. Each episode features interviews with industry thought leaders who share their insights and experiences. The show also explores new marketing automation platforms, AI-enabled tools, and other innovative technologies that can enhance marketing campaigns.
The Virtual CMO
Ghosting in Business, A New Epidemic
In this episode of The Virtual CMO podcast, your host Eric Dickmann discusses ghosting in business. While the news is filled with stories about the Coronavirus epidemic, Eric argues there's another epidemic infecting our professional lives, the unhealthy habit of ghosting in business.
- The customer who goes missing
- RFP's falling into the void
- Bosses scared of conflict
- Chronic ghosting in recruiting and HR
- Salespeople as frequent offenders
- Why are people ghosting?
- Your personal brand is at risk
For more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.com
For a transcript of today's podcast, visit https://fiveechelon.com/the-virtual-cmo-podcast-s1e2/
Season 1, Episode 2
