The Virtual CMO
The Virtual CMO podcast offers engaging discussions about marketing strategies and the impact of new technologies on marketing effectiveness. Hosted by Eric Dickmann, the founder of The Five Echelon Group and a fractional CMO, the podcast emphasizes the importance of developing strategic marketing plans and executing successful growth marketing initiatives. Each episode features interviews with industry thought leaders who share their insights and experiences. The show also explores new marketing automation platforms, AI-enabled tools, and other innovative technologies that can enhance marketing campaigns.
The Virtual CMO
Marketing Mistakes Part 1 - Not Having a Brand Story
On this "Marketing Monday" episode of The Virtual CMO podcast, join host Eric Dickmann as we launch the first of our eight-part series on common Marketing Mistakes for small and midsize businesses. In this episode, we discuss the importance of creating a brand story to build connections. Two coffee shops are used as examples to show the power of compelling brand stories and how it can create a compelling atmosphere that more naturally leads into a sales cycle rather than aggressively pushing a promotion or sale.
- Why is having a brand story important for your business?
- How coffee shops can be great examples of the power of stories for creating an atmosphere and brand affinity
- Foxtail Coffee in Orlando, Florida
- Barney's Coffee in Winter Park, Florida
- The importance of building relationships and establishing trust
For a full transcript of today's episode: https://fiveechelon.com/the-virtual-cmo-podcast-s1e3
Season 1, Episode 3
