The Virtual CMO
The Virtual CMO podcast offers engaging discussions about marketing strategies and the impact of new technologies on marketing effectiveness. Hosted by Eric Dickmann, the founder of The Five Echelon Group and a fractional CMO, the podcast emphasizes the importance of developing strategic marketing plans and executing successful growth marketing initiatives. Each episode features interviews with industry thought leaders who share their insights and experiences. The show also explores new marketing automation platforms, AI-enabled tools, and other innovative technologies that can enhance marketing campaigns.
The Virtual CMO
Marketing Mistakes Part 2 - Social Media Strategy
On this "Marketing Monday" episode of The Virtual CMO podcast, join host Eric Dickmann as we launch the second of our eight-part series on common Marketing Mistakes for small and midsize businesses. In this episode, we discuss common mistakes with social media marketing. With so many users on social media platforms, businesses have an incredible opportunity to increase brand awareness and engagement if they can avoid these common mistakes:
- Not setting goals that address your biggest challenges
- Not researching your audience
- Not establishing metrics
- Not researching the competition
- Not creating engaging, platform-specific content
- Not making timely engagement a priority
- Not taking the time to assess what's working, and what's not
For a full transcript of today's episode: https://fiveechelon.com/the-virtual-cmo-podcast-s1e4
Season 1, Episode 4
