The Virtual CMO
The Virtual CMO podcast offers engaging discussions about marketing strategies and the impact of new technologies on marketing effectiveness. Hosted by Eric Dickmann, the founder of The Five Echelon Group and a fractional CMO, the podcast emphasizes the importance of developing strategic marketing plans and executing successful growth marketing initiatives. Each episode features interviews with industry thought leaders who share their insights and experiences. The show also explores new marketing automation platforms, AI-enabled tools, and other innovative technologies that can enhance marketing campaigns.
The Virtual CMO
Q&A - Marketing Plans as the Economy Reopens
In this episode of The Virtual CMO podcast, your host Eric Dickmann answers questions from listeners about adapting marketing plans as the economy starts to reopen after the COVID-19 shutdown.
- "My company wants to hold back on marketing spend until the economy is stronger. What should I do?"
- "I'm the only one left on my team after the others were laid off. How can I manage everything myself?"
- Our company needs revenue and my boss wants us to aggressively market but I'm not sure it will work in this environment. Any recommendations?"
- "We used to do a lot of trade shows and events which brought in lots of leads but now they are canceled. What should we do instead to get those leads?"
- "My manager wants me to cut back on spending until things get better so what should I be working on?"
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For more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.com
To leave feedback, ask a question or inquire about being a guest, visit https://fiveechelon.com/the-virtual-cmo-podcast
Season 1, Episode 7
