Marketing professionals have a tough job…they have to develop brand awareness and increase product demand to support their company’s growth.
The problem is that marketing is challenging in the best of times and even harder in environments with budget cuts and limited staffing. Developing comprehensive marketing plans that encompass website design, search engine optimization, social media, advertising, content, video, events, and more can be a daunting task!
How can small teams manage the complexity and still maximize their effectiveness? What are the best strategies, tactics, and tools that can increase the effectiveness of a marketing team? What have other companies done that might prove effective at your company?
These are tough questions but luckily, there are answers! The Virtual CMO podcast’s mission is to engage industry professionals in a thoughtful discussion about marketing strategy.
I’m Eric Dickmann, host of The Virtual CMO podcast, and each week we bring together industry professionals, thought leaders, marketing automation vendors, and more to provide valuable insights that you can use to impact the trajectory of your marketing strategy. I hope you’ll subscribe and join us each week for conversations with The Virtual CMO.
https://fiveechelon.com/the-virtual-cmo-podcast/