The Virtual CMO

Digital Marketing vs Traditional Marketing with Jeff Revilla

October 05, 2020 Eric Dickmann, Jeff Revilla Season 2 Episode 14
The Virtual CMO
Digital Marketing vs Traditional Marketing with Jeff Revilla
Show Notes Transcript

In this episode, host Eric Dickmann interviews Jeff Revilla. Jeff has more than 20 years of experience as a digital marketer. 

For the last 10 years, he has been the digital marketing director for a large auto group in western PA which has been recognized by Reputation.com as a Top 100 dealer.

Implementing his strategies in marketing; he has been ranked Ranked #1 and #2 in the US by an independent audit for Acura and Honda Dealers based on Social, Rep, and SEO.

Jeff also runs a trivia podcast called "Stuff I Never Knew" that hosts people from around the world.

https://stuffineverknew.com/

Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com

Jeff Revilla can be found online at LinkedIn https://www.linkedin.com/in/jeffrevilla/

Episode Summary: The episode summary can be found at https://fiveechelon.com/digital-marketing-vs-traditional-marketing-s2e29/

If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast

For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com


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Eric Dickmann:

Welcome to season two of The Virtual CMO podcast. I'm your host, Eric Dickmann, founder of The Five Echelon Group. Our goal is to share strategies, tools, and tactics with fellow marketing professionals that you can use to impact the trajectory of your company's marketing programs. We have candid conversations about what works, and what doesn't, with marketing tactics, customer experience, design and automation tools. Our goal is to provide value each week with a roster of thoughtful and informative guests engaged in a lively conversation. So with that, let's introduce this week's guest and dive into another conversation with The Virtual CMO. Today, I'm excited to welcome a Jeff Revilla to the show. Jeff is an award-winning digital marketer with over 20 years of experience. He got his start in e-commerce, but found a home in automotive. For the last 10 years he has been the digital marketing director for a large automotive group in Western Pennsylvania. Three times he has been recognized by reputation.com as a top 100 dealer. In his spare time. You may catch him throwing discs at a local disc golf course or hosting his own trivia game show, now in its fourth season, one of three different podcasts he hosts. I think you're going to enjoy this conversation with Jeff and to learn how digital marketing has completely changed the automotive world. Jeff welcome to the virtual CMO podcast. I'm so glad you could join us today.

Jeff Revilla:

Great. I thank you so much for having me. I'm looking forward to this conversation. I've been looking forward to it for about. we booked this maybe a month ago. So I've been thinking about it probably every other day. what are we going to talk about? What's the agenda.

Eric Dickmann:

Hey, that's awesome. I'm so glad that you're here. You know, just before we started the show today, we were talking a little bit about COVID and the craziness that's going on with the pandemic. And I know that one of the sports that you're into is you love disc golf. Can you play that? Has that been something that you can do? the pandemic is going on.

Jeff Revilla:

Yeah, it's actually the perfect pandemic sport. The play, the worst case scenario, you might be around one or two people from your house, maybe a friend or two, you don't play in large groups, rarely more than four people at a time. And it's over acres of woods where they've cut out different paths. And you're really essentially throwing Frisbees through the woods. It's like hiking with target practice and you know, your distance from other people, four or 500 feet from the next group. And you just go through 18 holes, like regular ball golf, but you're throwing disks or Frisbees. What some people would recognize it as in the woods, they're actually weighted Frisbee. So they, you can throw them three, 400 feet. That's a, you get out some aggression, some stress, chucking a piece of plastic through the woods. You hear the sound of the, you know, hitting trees. You're smashing chains. Cause we don't have a whole. Like in ball golf, there's a chains, almost like a chandelier. If you think of it where the disc would hit the chandelier and drop into a basket. So almost like a casino reward, like you hit it. Slot machine, like teaching string. there's this there's the sound element to it. It's peaceful. But then you're making noise at the same time. So you get both the best of both worlds

Eric Dickmann:

A while back, I thought it was going to be really hip, with the youngsters and I, got my Sony PlayStation, with the move. Remember those with the lighted glow tips and whatever, and one of the games. Yeah, exactly. And one of the games that they had on there was Frisbee golf and it actually worked really well. with the move. And so I am familiar with the sport, but virtually not having played it in real life, but having played it on the PlayStation.

Jeff Revilla:

if you ever do it, if you get into it, you end up carrying a backpack. It's about 20 pounds. You're going to hike two to three miles and I'm nor much more North than you in Pennsylvania. We have the mountains. So you have elevation changes. you're going to, you're going to put in the two, three, four miles carrying that bag. It's a good workout. Plus all that stretching and throwing and, the tension of, you know, ripping that disc through 300 feet. There's a lot of flexing and I forgot is that isometric. I think that's the type of exercise that is, but it's a great workout.

Eric Dickmann:

So what's in this backpack, just the different Frisbees.

Jeff Revilla:

Yeah, different. Frisbee's not great for an audio podcast, but I'll show you one on screen here. they're weighted and they're tailored to fly different ways. Just like in ball golf, you have putters and drivers and, wedges. you have similar types of things. You have a driver disc, a putter disc, and they're just cut different ways to cut through the air differently. Whereas a driver's very tapered. With a real short, sharp edge. So that can go the distance, whereas a putter as more of a bull nose. And it's not designed to travel far. but it's designed for a little more accuracy and the, for shorter distances.

Eric Dickmann:

if it's anything like real golf, I would definitely need one that floats.

Jeff Revilla:

They do make those as well.

Eric Dickmann:

I would need that. Jeff, I'd be curious to know. So obviously The Virtual CMO, we're a marketing podcast. Talk to me a little bit about your journey and how you ended up in the professional marketing.

Jeff Revilla:

It was a long journey. And one, I didn't even know I was on at the time, about 20 years ago, I started selling skateboards out of my parents' basement. We'd would have kids come into the house at all hours of the night, two, three, four in the morning. Sometimes they were out skateboarding late at night, and I'm sure my neighbors started to question what I was doing over there. And, one thing led to another, the business started to grow. And I was able to establish, I bought a building for$11,000. Wow. And this was in 2002 and I put in a skate park, a skate shop. And for about eight years I got into manufacturing, but I also started buying ad words like in 2002, 2000, I was even on overture. If anybody out there remembers the old ad network overture that Yahoo eventually bought. you know, buying keywords for a nickel, like it was the craziest thing. Looking back that

Eric Dickmann:

Nicole

Jeff Revilla:

I started, I had my own social network. I called it a lounge. I didn't know what it was, but I had a message board. I was making video content on YouTube and all these things started to add up. And when the business folded in Oh eight, people started asking me questions like, Hey, you know, what's this with the website? How do I get this to rank better? how do you do ad words? And I was like, this is all you do, click, you know, and it was done. It was like, Whoa, that was pretty good. And they would start recommending me. And all of a sudden I realized these last eight years, weren't just, running a business. I was building a skill that's valuable to people all over the place. So I started doing a lot of consulting and eventually I landed a job at a media company. And then where I've been for the last 10 years as the digital marketing director. I landed in automotive and I'm stuck. I'm hooked. I love the industry and it's a very complicated process, still on four wheels, like skateboards had four wheels, but now I'm selling, you know, helping the sell cars on four wheels. I stayed with the same category, at least with four wheels. but, the price point has gone up quite a bit.

Eric Dickmann:

I definitely want to dive into the whole selling of automotive products because that's such a huge segment, but I'd love to talk a little bit more about this idea of buying keywords for a nickel to where we are today. So things have certainly changed, right? In terms of Google ad words, in terms of Facebook marketing, in terms of really where people are spending a lot of money online. Talk to me a little bit about what you've seen in terms of some of the changes with the digital marketing spend

Jeff Revilla:

.Yeah. even funnier with OvaTure overtreat used to show you everybody's rank and everybody's bid. So if you were like it's 7 cents and you wanted to be number one, it was 9 cents. You like, okay. I just bid 10 cents. I'm number one. And in that competition where wasn't exists, didn't exist in 2003, 2003. People figured it out. And it has gone where, you know, the money has flown where the eyeballs are. People are searching on Google, they're on social media and those costs have skyrocketed. we're seeing a little bit of a turn downward turn with Facebook. We can get into it a little bit, but where the, where people went. Yeah. You know, the dollars float and as that competition increased, so did the costs and the cost. So you really had to look at when I had skateboards, I was only making maybe$10 a board. And when those costs got the 25 cents 50 cents a click, you know, that it takes you 10. These are, you have to also consider for skateboards. You have a lot of 12 year old, 13 year old, 14 year old boys searching, clicking search and clicking. So it took 20-30 clicks to get a sale. All of a sudden, now that you start to realize how much that AdWords starts to cut into your budget. It's that you have to, you can, it's not difficult. I don't think anything we really do is extremely difficult. You have to understand it. You have to have some science behind it. It's a little bit of science, a little bit of art, but you have to have structure and the discipline to really manage what you're doing. And that's where that didn't exist. When they're nickel, you didn't have to yeah. Enough to know too much. It was lucky. It was like fish in a barrel. the searches were there. The keywords were cheap. Now the searches are there, but the keywords aren't cheap. So you better know what you're doing on the backend. You better see how many clicks it takes to generate that sale. What's that sale on average generating for you on the backend. So the knowledge has gone up. I'm much more of a management experience, led business management to really understand the whole backend situation.

Eric Dickmann:

I bet when you were using OvaTure, it was mostly a manual process. And today we're so fortunate to have so many different tools that can help us with this. I'm not only tools that are provided by the platforms themselves, third party tools in your business today, what tools do you find are especially helpful in doing your keyword research and actually placing the buys?

Jeff Revilla:

So a lot of this, we do a lot of this in house, so I do use a lot of the Google keyword planner. I use a lot of SCM rush. I use tools like that. we've actually, especially with the pandemic we've reduced our ad spend significantly and we have, I'm fortunate to have a marketing department of nine people. I have content creators, videographers, and photographers, and we've gone all in. really over the last two years, and especially now with the pandemic, we've gone all in on generating our own interest. So making sure that we're, we have, two or three videos coming out a day. We're doing long format videos, sometimes 26, 30 minutes. That's where we've put our focus on lately. With the, you know, back to the ad words in regards to that, we, some of that we do outsource still. So we have companies that are managing some of our behalf. Some of it is automatic. A lot of display is being generated with our inventory in real time. So we're able to rebel to really match the search interest with the physical products that we have in stock. So if somebody is looking for say a Honda civic, we have not only do we know what the inventory is, what the current offers are, but we have images to back that up. We have videos to back that up and we're tying all that in together, with, by outsourcing the ad words by now.

Eric Dickmann:

Well, one topic that we haven't talked about much on this show yet. Is the whole idea of retargeting. Do you do a lot of retargeting ads? So if somebody is coming in and doing a search or comes and visits your website, that you can then retarget advertising specifically to them.

Jeff Revilla:

Yeah. It's about 10% of ad words, budget, overall. So we are looking at, behaviors. I'm very interested in behaviors and I look at the way I structure my audiences are mostly URL based. So I'm looking forward at somebody, visit a URL. That said that had the word civic or Honda civic in it. And then I also, I'm putting all those people into a bucket. Get, I call it, I called my audiences buckets. I have that bucket. I have a Honda accord bucket, a passport bucket. And from there I'm looking for people who are not just on my site looking for it, but through dynamic audiences, I'm able to look for other people who I don't know about who are doing that same behavior. So I'm not only retargeting, but I'm also seeking constantly seeking other audiences. And with automotive, you're really only selling in a 10 to 20 mile radius of your dealership. It's most 80, 90% of your sales are so hyper-local. So I'm just looking for that tight niche, People who are searching for the vehicles that I have. And I'm matching those behaviors to the actual physical inventory I have in stock.

Eric Dickmann:

One thing that I've noticed over the years with, automotive sales is that. People are doing more and more research online. You know, there are so many great tools, not only pricing tools and whatnot, tools that allow you to configure automobiles. If you're going to buy something new or find the right pre-owned vehicle that you're looking for. And so rather than there being a static, advertisement or listing for that particular automobile, We've gone to a point where there are 30 pictures of a vehicle and a virtual tour of the inside of the vehicle or the engine compartment or whatnot. Have you talked a little bit about video before, have you really video transforming the automotive industry in terms of what a consumer expects to be able to find online?

Jeff Revilla:

Yeah. if you look at a YouTube channels for car dealers, people aren't, they're not going to YouTube to watch a car dealership, video people, they don't want to read a car dealers blog. They don't want to watch a car dealer video. what we've been able to do is by we've removed most sales elements from all of our videos. So we do branded series and we have 10 franchises. So what we do are series that one's called ride along. one is called first drive and it's kinda almost like you're watching like a motor trend show, but it's our sales person, in the series right along taking the customer through the back roads of the city. I'm from Greensburg, you know, up and down the Hills around the bends, accelerating breaks, showing you the lane keeping assist. And we're most people don't watch videos. Yeah. Of a car dealer online. We have almost 18 million. organic views of our videos are online. If you look, I sent some links to earlier, in the show notes, but people watch our videos from all over the country and they're telling us, you know, that was implemented, instrumental in their decision to buy a Honda or buy an Acura. But locally people are coming in and asking for the sales person who did that video, they want to talk to Justin. They want to talk to Steve. And they want to meet that person who they've. They spent 26 minutes in a car with, before they even came to the dealership, they spend all that time researching online. They've been to the manufacturer sites, they go to YouTube and then they find this local video, which also ranks really well, organically in the search engine. you know, you'll see our listings and then you'll see our video listings almost all the time. but the customers are having these experiences with the sales team before even meeting the sales team. And then they want to meet the sales team when they get there. So it's really, it's help streamline that. That's something that we've been doing for a few years. But with COVID and everything happening, it's sped that up where people were more interested in the content that we're creating.

Eric Dickmann:

It's interesting that you say that because we're recording this episode in the middle of July in 2020, I think it was just the other day. I saw an ad. I believe it was for Lexus. Where they were doing a FaceTime video with the sales person who was driving the car and somebody was asking them questions as they were driving the car. So what it sounds like you're talking about is not necessarily a live kind of FaceTime video, but a prerecorded video with a sales person actually taking that car for a drive. But this was something that you implemented before the crisis hit and it's been hugely popular. No crisis or no crisis.

Jeff Revilla:

Oh yeah. Yeah. We've had a videographer full time. Videographer the staff, which is fairly rare for the auto industry. I would say he's been there four to five years now and we've just, we've been doing. And the key was that branded series. It wasn't a video of our dealership. It was a show called ride along or a show called, first drive that was branded by our dealership. We are logos on there, but we don't really talk about us. we talk about the vehicle and the experience of the customer is going to have in the vehicle. And then that's been, that was hockey stick growth. That was one of the things that we've implemented that was just straight up. Like it, it changed the game for the way that we sell because we thought people, I want to hear about us and hear about what we do and how we take care of the customer. They want to hear about what that car is going to do. I always say that most people don't care. They have, they're busy, they got to get to soccer practice. They have bills the pay. They don't want to hear about you. They want them problem solved and they want you to solve for them. And then they want to on their way there, you know, they don't care much about the dealership after the sale was made and they come back every three to six months for service, but they don't think about us for another two to three years when it's time for another vehicle.

Eric Dickmann:

You mentioned earlier that you manage a team of, I think you said about nine people for the dealerships that you work for. So what does everybody do? How do you keep everybody busy? It sounds like there's a lot of content creation, but do you have everybody segmented into specific roles?

Jeff Revilla:

Yeah, I'm a big base camp person. I've been with base camp, a project management software solution, probably 2011, 2012. I'm coming on nine or 10 years with base camp. And, one of the things that we do is we have it. We have projects by dealerships, a lot of what we do gets repeated and we have processes. So we have a graphic designer and the graphic designer will create all the assets from the offers that we get from the managers. And once those are released, from her, I assign them, I have a Facebook manager. I have a content creator who also, posted these on Google, my business on my Google, my business listings. And we also have a person who manages our promotions and specials on the website. So yeah. Yeah. Everything kind of flows in this way. And then once they are there, the specials are ready. The videographer kicks in our photographer is always out there making sure every vehicle has, you know, a photo of it. Multiple. We have two photographers on staff. One part time. we have about a thousand vehicles every month. That needs shots. So yeah, we're just, we're turning over vehicles. We gotta get the new ones, need photos. So we're always taking the photos. And the last thing we have, we have a, we're very big on reputation management. we have a person dedicated specifically to making sure everything that gets posted online. Every review gets a response positive or negative. And we're always, you know, we're relentless about that and making sure that, you know, all these little channels are covered by everybody's segmented to cover each of those channels all month long.

Eric Dickmann:

I'm glad you mentioned that because Google by business and then the review aspect. that's part of that is so important for many businesses, especially in person visit businesses that people visit. So how do you manage that? How do you actively seek reviews from people? Do you send out notices after a purchase is made asking them to do a review or do you just manage reviews that people leave on their own?

Jeff Revilla:

rarely are we surprised that we get a review? I put a process in place about five years ago and I actually launched it on, when I was out of state. So those that's one thing you don't want to surprise an organization with a new process when you're not in town. but I launched a, I don't filter anybody. If you came in for sales, if you came in for service 24 hours later, I'm asking you how we did. I don't even filter that. I send them directly to Google. I just send them directly to Facebook. Some people's processes will actually try to filter and they'll send an email. Did you have a good experience? And they may have one through five. If you pick one through three, they send you to a form that goes back to the manager. If you pick four or five, they'll send you over to Facebook or Google. I don't filter that. I ask everybody unconditionally, how was it? Would you let somebody know? Because it may determine if they want to choose to do business with us and. you know, six, five or 6,000 reviews have come in since we've implemented this across all of our dealerships. It's our, it's the number one thing that drives business. And then we're responding to every single one. And I was on the fence. I always respond to negative and we bring it to the manager's attention immediately. And we reach out to that customer. I never thought we needed to respond to the positive as on the fence. you know, I came, I was always, as we talked about earlier, I came from skateboarding and punk rock. And your reputation of what people said about you is what was important, right? You didn't, you never talked about yourself, you never said I'm the best skateboarder. You let other people speak for you and tell the story of you. So I always took that into the reviews that yeah, somebody said we were positive. I shouldn't intervene. They're saying that. But what we found out is the more that we interact with reviews. The more that people interact with us and the, and even Google likes to see the, Hey, these things are being published on Google, my business, this Google, my business listing is relevant. Let's give it a little bit more elevation. People are, they're managing this. This is a more relevant listing that maybe somebody who has only four reviews and it's a three and a half star and they never respond to any of them.

Eric Dickmann:

I think that's great that you don't filter because. I think reviews are such an impactful thing for a business. And I think too many businesses don't pay enough attention to the impact that reviews could have for their business. If they would just have I have the guts to go out and seek them and then allow them to filter in. But I think that's great. Yeah. To see that it's had an impactful role in your business growth. I think that says a lot.

Jeff Revilla:

Yeah, it's 100%, you know, one of the first things people are going to see, they search your business name. You know, and they see three, four, 500 reviews and you have a, even a 4.4, 4.5, 4.6 you're in that middle range. You're golden you're. You're probably beating most of the competition at your you're definitely being in competition who isn't even monitoring that. They're probably like a three, eight to four, two. You can always tell people who monitor. You always get about a half a point bump, you know, just from taking care of it. And. And if you, and if people think about most people don't leave most businesses angry. Most people are pretty happy. People buy cars, they're stoked. They've never been happier in four or five years. Of course they want to leave a positive review and show off to their friends. we're banking on that. We're delivering a great experience. I know that I trust in the process that the sales team's doing and it's reflecting because, you know, like I said, it's not filtered that when you see our reviews, That's 100% everybody has been asked. if they're angry, they're going to leave a review. A lot of times we reach out, we take care of it immediately and the customer offers to take it down. That's great. Even better, or the, or though, and they'll say, Hey, you know, I had a bad experience, but they fixed it. they stood behind what they said they would do and they fixed it and it happens. There's things that get lost in communication or expectations. We're different. but we always reach out and we make sure that we take care of it.

Eric Dickmann:

Most of what we've been doing, talking about here is digital marketing. And I think when people think of car dealerships, they think about those ads that typically run during the evening news at night, and the big presence that automobile manufacturers have online or on television. Have you seen that diminishes part of your business and digital really pick up the Slack or is there still a large, marketing presence on television for you?

Jeff Revilla:

No. none. And not about four years ago, I wrote a paper. I presented to the whole organization. I said, when I do things digitally. I can get eyeballs on our content, on our vehicles, to our website. Yeah. I'm spending on the low end, the 80 cents on the high end three to four,$5. I said it's somewhere in there. Yeah. Arrange it's a couple bucks to get attention on the vehicles. whenever I focus on digital, my budget to end results, I said, but then when we look at everything that we spend, we look at all of our marketing dollars being spent. We lay that includes our newspaper, our television, you know, magazines, local things, chair, all this stuff. You would think that at some the call to action on every single one of those is go to our website. If you watch the evening news, the last thing on that commercial is visit a local dealer.com so that traffic should show up somewhere else. And so when I looked at that number, everything that we spent to all the activities that were happening. We were like at 10 to$15 per action. So I'm like, okay, let's see, what else do we know? We also knew that Google came out with the Zima paper was a big deal four or five years ago. I was still a very important paper. but they also in that paper, say that 95% of all automotive transactions. Happen because of an online interaction, 95%. So I'm like, okay. Half of our budget is digital. Half of it's traditional 95% of it. We can probably catch that traffic. Through third party inventory portals through our own SEO on our websites, through Google ad words, through social media. I bet we can find these people. So a year, two or three years ago, we enacted that paper and we went to almost$0 traditional. And we've been that way. I won't say the amount. It's a substantial amount of money. A was cut from 10 automotive dealerships over the course of a year. and we have not regretted that decision one time, like not at all. We've had continual growth, website growth website leads. we have cut all print and all television, and that's been running for about three years now.

Eric Dickmann:

That's fascinating. And it makes so much sense because once you're online, once you're doing things digitally, you can track it so much better, versus what you do over the air

Jeff Revilla:

yeah, absolutely. it's one of the best things that one of the worst things that happened in digital marketing, as they say everything's trackable. it is yes, but one of the problems we have in automotive is a lot of those transactions they're happening offline. So I got there's a lot of, after the fact, matching that you try to do with, you know, you feed in store visits and store customers. yeah, so yeah, I can try it. I know all the actions that are happening. I know what the cost per lead is. I know what it costs to get a phone call, but all those sales actually happen and there's no checkout button on an automotive deal, automotive dealer's website. Right now that checkout happens, you know, in the store. Tying that back as is one of the, one of the biggest hurdles to overcome in automotive.

Eric Dickmann:

It started moving direction, right? You've got these startups like Carvana and others that are allowing you to buy right through an app. So that connection is becoming closer and closer to a reality.

Jeff Revilla:

Yeah. Yeah. It's happened. we have some tools that do it. We can walk most people through the process, but even with all the things that we do, I also know that 65% of the people who come into a dealership. Never even contacted them, never made a phone call, never said send an email, but he asked him, how did you find out about us? I did it, I did a Google search. I've been on your website. they, you know, you just can't identify a lot of them, but when you ask them and you do a sourcing study at the end, you'll see almost all of them were still online.

Eric Dickmann:

Jeff, I know that cars, aren't your only interest in Frisbee golf. you're also a trivia guy. Tell me a little bit about your passion around trivia and what you do there. You've got your own show, don't you?

Jeff Revilla:

Yeah. Yeah, but it's really a guy who doesn't know much about trivia, hosting guests who aren't really trivia experts. It's a lot of fun. it's a show that I've been doing since 2015. it's called stuff I never knew. It's a weekly trivia game show podcast where each week three players from around the world, they're going to call in. They battle it out over three rounds of trivia and we have one winner remaining at the end, and I've been having a, just a ton of fun doing it. I'm about to hit 80 episodes this Friday. So my 80th episode out already. over five years, so I've done it in different seasons and the, season runs until I get tired of it. And then I take a break for awhile.

Eric Dickmann:

That's awesome. What a great way to meet people from all over. Do you, where do you get the questions? Are these things you research yourself or do you pull them from a game or where do you find the question?

Jeff Revilla:

Yeah. So round one is always like a 50, 50 chance. I'll do, is this a, a candy bar name or the name of a town or. is this a fish or a heavy metal band? And one of the things that like Fisher great cause they all have like steel and, they have these metal sounding names and heavy metal bands. So round one, I write all the questions towards a 50, 50 chance, just a fun game, something silly, some little play on words. And then the other rounds I'll source from around the web things I've been reading about things I've been researching about. I'll even tailor some of the questions to my guests. I have a show coming up on Sunday where my, or I'm sorry, on Friday where my guests are in Singapore and Thailand. So I looked at the halfway point between the two of us, which was still Russia. Surprisingly, Russia was halfway between Pennsylvania and Singapore. And the first round questions are going to be was this invented by a Russian. So they have to tell me, you know, I'll give them a like frozen orange juice. Was that invented by a Russian or not a Russian. And so we'll go from there and do fun little games like that.

Eric Dickmann:

That's terrific. I love that. podcasting is such a great medium, and it's an opportunity to meet so many people. I know on this show, I've interviewed people from really all over the world, Japan, Australia, the UK Africa, and it just shows how small the world really is when you get on a medium like this. And it sounds like what you put together with this trivia show is just a lot of fun. What's the name of the podcast?

Jeff Revilla:

It's called stuff. I never knew you could find it. It's stuff. I never knew.com or just search stuff. I never knew on your favorite podcast app. And you'll see, it's just a little, Bob was somewhat like a little bolts around it said, and you'll be able to find it anywhere you look.

Eric Dickmann:

Jeff, I'll make sure to put that in the show notes so that people can check you out. And I really appreciate the conversation today, because I think in your particular role, you cover so much of what many digital marketers are facing today. And it's been very interesting to hear the insights that you've had about how you apply that to, your particular role, the automotive industry. So thanks so much for sharing all this with us. Oh, you're so welcome. Thank you so much for having me. This was a blast. All right. Great. Thanks then again, I'll put all that in the show notes. So Jeff, thank you very much for being on the show today. Thank you. that wraps up another episode of The Virtual CMO podcast. As a reminder, if you'd like to learn more about Virtual CMO, strategic marketing consulting services, or anything else discussed here today, please visit us at fiveechelon.com. There's a link in the show notes. If you'd like to send us comments, feedback, guest inquiries, and your five-star reviews on Apple Podcasts are always appreciated. If you'd like to reach me. I'm EDickmann. That's E D I C K M A N N on Twitter. If you'd like to connect on LinkedIn, please let me know. You heard about me through The Virtual CMO podcast. I look forward to talking with you again next week and sharing some new marketing insights on The Virtual CMO.